Lawrence Hitches

AI SEO Consultant, Melbourne

Award-winning AI SEO consultant based in Melbourne with over 11 years of experience, noted for winning Young Search Professional of the Year and serving as Chief of Staff at StudioHawk, Australia's most-awarded SEO agency (45+ industry wins, 120+ team across five cities). Specialises in AI search citation, technical SEO, generative engine optimisation, and organic growth strategy. Works directly with Australian and international brands on custom SEO and AI search visibility programmes.

Expertise

How I think about SEO

I built search visibility the same way I built StudioHawk: do the work nobody else wants to do, document everything, and let the results speak. A decade of watching SEO trends come and go has taught me the sites that win, in Google and in AI search, all share the same trait. They're built by people who actually do the work. Real expertise, real data, original thinking. That compounds over every algorithm update, and it'll compound over whatever comes next.

I run SEO strategy as Chief of Staff at StudioHawk, Australia's largest dedicated SEO agency. 120+ people across Melbourne, Sydney, London, and the US. I write about SEO and AI search at lawrencehitches.com, host Beyond the Fold (StudioHawk's podcast), and speak at industry events globally. As a consultant, you get me directly and the full StudioHawk operation as your flexible resource.

Featured in

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Young Search Professional of the Year

Watch the acceptance speech from the 2021 Semrush Search Awards, where Lawrence was named Young Search Professional of the Year.

Latest articles

SEO

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You get me directly as your consultant and the full StudioHawk operation as your flexible resource.

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Lawrence Hitches

Young Search Professional of the Year

Latest articles

The Retrieval Layer Is the Real SEO. Everything Else Is Just Eligibility.

Core Web Vitals Optimization Guide

Content That Works Doesn’t Always Look Good

Ecommerce SEO: A Practitioner's Guide for 2026

ChatGPT vs Google: What the 2026 Data Actually Says

Head Terms vs Long-Tail Keywords: The Difference Explained

E-E-A-T Checklist for SEO (Free Template)

How to Earn Google Featured Snippets in 2026

What Is Crawlability? A Technical SEO Guide for 2026

What Is Cloud Stacking SEO? (And Why It Is Overrated)

A Day in the Life of an SEO Specialist (2026)

Does SEO Require Coding? An Honest Answer for 2026

Work with me