Open source, MIT licensed. The 33 Claude Skills the StudioHawk team runs across 500+ client SEO campaigns. No account, no paywall, no email gate. Drop them into Claude Desktop and run agency-grade audits, briefs, and reports.
Claude Skills are reusable instruction sets you load into Claude Desktop so Claude runs a specific SEO job the same way every time: a technical audit, a content brief, an internal-linking plan, a SERP analysis. Instead of re-prompting from scratch, you drop in the skill, add your own data, and Claude does the work to an agency standard.
These 33 are the exact set StudioHawk's senior team uses on live client SEO. They are open source under the MIT licence and genuinely free, no paywall, no email gate, no premium tier. Get them all on GitHub, or browse the full library with worked examples on Hawk Academy.
Type what you want to do, or filter by category. Cards with a ready prompt copy straight into Claude.
Crawl, render, index, rank
Analyses your crawl data and finds the technical issues stopping Google from reading your site properly. Finds redirect chains, duplicate titles, indexing problems.
JSON-LD for rich results
You generate and validate clean JSON-LD structured data for any page, so the page is eligible for rich results in Google and easier for AI search engines to extract.
Find pages competing for one query
You find keyword cannibalisation in a site's Google Search Console data: the queries where two or more of the site's own pages compete against each other, splitting.
Turn a crawl export into a fix list
You turn Screaming Frog crawl data into a prioritised technical SEO fix plan. Screaming Frog finds everything; your job is to tell the user what actually matters.
Audit a codebase from the CLI
Drop-in Claude Code skill that audits a website codebase directly from the CLI. Reads every HTML file in the repo, checks for canonical tags, OG tags, schema.
Track brand citations in AI answers
Tracks whether your brand is cited by ChatGPT, Claude, Perplexity, and Gemini for your target queries. Generates the prompt batch you paste into each LLM, then.
Your share of AI citations
You audit a site's AI search visibility using the Bing Webmaster Tools AI Performance report. You read the Citation Share, grounding queries, Topics, Intents, and.
Is this page citation-ready?
Check if AI tools (ChatGPT, Gemini, Perplexity, Claude) recommend your business. Generates 8 tailored queries for you to run in each AI tool, then analyses the.
Crawled vs cited, from your logs
You audit a website's AI bot activity using Microsoft Clarity AI Bot Activity data. You diagnose which AI bots are healthy, which are blocked, which are.
Can an AI agent buy from your page?
You audit whether an AI shopping agent can read and buy from a product page. You reconstruct what an agent sees from the page's code, score it across every layer an.
Beat commodity content
You analyse a page or a draft for information gain: the gap between what Google already knows about a topic from millions of existing pages and what genuinely new.
A brief any writer can ship from
Turns a topic into a complete content brief and first draft, with expertise gaps clearly marked where your real experience needs to go. Includes self-interview.
Rewrite titles for CTR
Optimises your page title tags based on Search Console data. Finds pages with high impressions but low clicks, generates 3-5 improved title options per page, and.
Score the trust signals Google weights
Audits what Google actually sees on your website. Gives you 4 trust scores (Topic Coverage, Content Depth, Site Structure, Trust Signals) with GREEN/AMBER/RED.
Topics a competitor covers, you do not
Finds every page your website is missing. Compares what your site covers vs what your customers actually search for, then gives you a prioritised list of missing.
Topics you cover that rivals miss
Shows exactly why your competitor outranks you on Google. Side-by-side comparison of content depth, trust signals, topics covered, and internal linking, plus a.
The laws that move rankings
You audit websites against Google's 3 Ranking Laws, sourced from Google's own patents and the May 2024 Search API leak. You run four named audit modes, one.
Build link-earning calculator pages
Calculator Page Builder for SEO. Tell Claude your niche, get 5 calculator ideas tailored to your industry, then have Claude generate a complete working HTML/CSS/JS.
Cluster architecture from a seed keyword
Builds a 4-cluster Topical Authority Map from a seed keyword. Outputs an .xlsx spreadsheet with five tabs (Core Pages, AOR Pages, Linking Map, Buyer Journey.
Group keywords into pages by intent
You take a raw keyword list and group it into page-level clusters by search intent, so the user knows how many pages to build, what each page targets, and where.
Page-2 keywords worth a push
Finds the keywords ranking just outside the top 10 (positions 4-15) in your Google Search Console data, scores each one for lift potential (volume × CTR delta ×.
Pull the GSC fixes that matter
Search Console Quick Start for small business owners. Walks you through setup in 5 minutes, shows you the 3 weekly reports to check, finds your striking distance.
Free SEO score for any URL
Scores your website 1-5 on the 5 things every site winning Google in 2026 has in common. Based on Cyrus Shepard's analysis of 400+ sites (Zyppy Signal, April 2026).
What gained or lost clicks, and why
You analyse a site's Google Search Console data around a Google core update window, classify every significant page as a winner, loser, or flat, then run each loser.
Cost of buying your organic traffic
Shows you how much you're really paying Google for customers you could be getting for free. Calculates 3-year ad cost projections, compares ads vs organic.
Story angle plus outreach
Finds the newsworthy stories hiding in your business data — customer surveys, transaction records, internal metrics. Packages findings into pitchable study concepts.
Product, category and collection pages
On-page SEO audit for ecommerce stores. Trigger when the user asks to audit an online store, ecommerce site, product page, category page, or collection page.
GBP, citations, local landing pages
On-page SEO audit for local service businesses, trades, home services, plumbers, electricians, cleaners, pest control, medical, dental, legal, accountants, and any.
Menus, hours, reservations, local intent
On-page SEO audit for restaurants, cafes, bars, wineries, hotels, venues, and hospitality businesses. Trigger when the user asks to audit a restaurant, cafe.
For B2B and professional services
On-page SEO audit for B2B service businesses, consulting firms, agencies, recruitment, HR, legal, accounting, professional services, and any business selling.
Feature, comparison and PLG pages
On-page SEO audit for SaaS companies, software platforms, tech tools, and subscription software businesses. Trigger when the user asks to audit a SaaS website.
Connect and read GBP performance
You connect Google Business Profile to Google Analytics, then turn the new GBP reporting collection into a monthly local actions report the business owner can.
Handle negative reviews the right way
Helps a business owner deal with a negative Google review. Checks the review against Google's review policies to see if it qualifies for removal, drafts a removal.
Every SEO task maps to one of three pillars. Claude has a place in each, though it is not equally strong across all three. The skills above are organised the same way.
| Pillar | Where Claude wins | Real example |
|---|---|---|
| Technical SEO | Large HTML audits, crawl-error triage, redirect mapping, clean JSON-LD schema | Untangled a 147-redirect chain in minutes |
| Content SEO | Refreshing and restructuring pages around real intent and information gain | Add new value, do not reword what already ranks |
| Links and digital PR | Data-led story ideation, prospecting, outreach drafting at volume | Mining a dataset for the angle journalists want |
Match the model tier to the task. Heavier is not always better: bulk work runs cheaper and faster on the lighter tiers.
| Model tier | Best SEO use | Why |
|---|---|---|
| Opus (claude-opus-4-8) | Technical audits, strategy, topical maps, judgement calls | Deepest reasoning over large, messy inputs |
| Sonnet (claude-sonnet-4-6) | Daily content, refreshes, analysis, schema | Fast and capable for the everyday bulk |
| Haiku (claude-haiku-4-5) | Bulk meta descriptions, alt text, classification | Cheapest and quickest at scale |
The tooling names overlap. Here is the one-line rule for each.
| Feature | What it is | Reach for it when |
|---|---|---|
| Skills | A saved markdown workflow run as one command | You repeat a process and want it in one click |
| Projects | Persistent context across chats | You keep re-explaining your brand and method |
| MCP servers | Live connections to your tools | You want Claude reading Search Console or your CMS directly |
| Claude Code | Claude in your editor and terminal | Bulk file work, technical SEO, building tools |
A skill is just a markdown file: a process written as numbered steps, with a name and description so Claude knows when to fire it. This is the shape of one we run.
---
name: refresh-audit
description: Audit a URL for an info-gain content refresh
---
1. Pull current rankings and top queries for {url}.
2. Scrape the top 3 competitors and matrix their coverage.
3. List every angle they cover that {url} does not.
4. Output a prioritised refresh plan, unique angles first..claude/skills/ folder./refresh-audit on any URL. Build the library once, reuse it forever.The full build with a worked example is in the Claude SEO Skills 101 guide.
Claude is not only for Google rankings. Point it at how you show up in AI answers, the fastest-growing search surface.
See the AI search engines cheatsheet and how to appear in AI Overviews.
Claude SEO skills are reusable, multi-step workflows saved as markdown files. You build the process once, then run it as one command on any URL or dataset, so you never re-explain your method. These 33 are the set StudioHawk's team runs on live client SEO, free and open source.
Set up the tooling once (Skills, Projects, MCP), then point it at a pillar: technical audits, content refreshes, or link research. Take one task you repeat, build it into a skill, and run it on every URL. Keep your real data in the loop.
Use Opus (claude-opus-4-8) for deep technical audits, strategy and judgement calls; Sonnet (claude-sonnet-4-6) for daily content and analysis; and Haiku (claude-haiku-4-5) for high-volume cheap tasks like bulk meta descriptions.
Yes. Claude is well suited to auditing whether content is citation-ready for AI search: answer-first structure, extractable chunks, schema and entity clarity. Pair it with your own bot-grounding data to see which pages are cited, not just crawled.
The Claude SEO skills sit alongside a wider set of free SEO resources from Hawk Academy and StudioHawk:
On this site, see the Claude SEO audit skill, skills vs prompts, how to use Claude for SEO, Claude prompts for SEO, and the free content quality checker.