Ecommerce SEO
Ecommerce SEO is a different discipline. You're not optimising 20 pages — you're optimising 20,000. Product pages, category pages, faceted navigation, duplicate content, crawl budgets. Every technical issue multiplies across the catalogue. Every improvement compounds at scale.
Get a Free ConsultationWhy most ecommerce SEO fails
Most agencies treat ecommerce sites like blogs with a shop attached. They write a few blog posts, optimise some meta tags, and call it SEO.
Real ecommerce SEO is about category page architecture, product schema, internal linking at scale, managing faceted navigation without destroying crawl budget, and competing with Amazon and marketplace listings.
If your agency isn't talking about crawl budget, canonical strategy, and product feed optimisation, they're not doing ecommerce SEO.
My approach to ecommerce SEO
- Category architecture — restructuring your category taxonomy to match how customers actually search
- Product page optimisation — unique titles, descriptions, and schema for every product (not just templates)
- Technical foundations — crawl budget management, canonical strategy, faceted navigation handling
- Content layer — buying guides, comparison pages, and collection content that captures informational queries
- AI search visibility — making your products appear in ChatGPT and Perplexity shopping recommendations
How I work
Technical Audit
Full crawl analysis — indexation, canonicals, faceted navigation, page speed, structured data.
Category Strategy
Map your category structure to search demand. Identify gaps and opportunities.
Content & Optimisation
Product page SEO, category page content, buying guides, and internal linking at scale.
Ongoing Growth
Monthly optimisation cycles — new products, seasonal content, competitor monitoring.
Results
Ready to grow?
Whether you're a D2C brand, marketplace seller, or enterprise retailer — I can help you grow organic revenue.
Book a Free Consultation