Media
Media features, speaking engagements, podcast episodes, and resources. Sharing what I've learned leading SEO and AI search strategy for Australia's largest dedicated SEO agency.
Media features
Podcast episodes
Speaking events
Whitepapers & tools
As Featured On
Editorial Features
What 4 AI search experiments reveal about attribution and buying decisions
Research into how AI search engines attribute sources and influence purchasing decisions. Covers experiments with ChatGPT, Perplexity, and Google AI Overviews across commercial queries.
Key Topics: AI search attribution, buying behaviour, ChatGPT citations, Perplexity recommendations
Read on Search Engine Land →
How to Secure an SEO Leadership Role
Insights on transitioning from SEO practitioner to leadership. Covers the skills, mindset shifts, and career strategies needed to move into GM and director-level roles in SEO agencies.
Key Topics: SEO career growth, leadership transition, agency management, hiring
Read on Moz →
StudioHawk Customer Success Story
How StudioHawk uses Semrush across their 115-person agency to deliver SEO results for clients like Officeworks, QuickBooks, and Kathmandu. Covers workflow integration and campaign management at scale.
Read on Semrush →Masterclass: SEO in the AI Era
How AI is reshaping SEO strategy for e-commerce brands. Covers AI search engines, content optimisation for LLMs, and practical frameworks for adapting SEO strategy to the AI era.
Read on Add to Cart →StudioHawk Customer Story
How StudioHawk uses SEOtesting to track the impact of SEO changes and make data-driven decisions across client campaigns.
Read on SEOtesting →How StudioHawk Scaled From Startup to a $13M SEO Agency
27-minute interview covering scaling strategies, team building, client retention, white-label SEO vs in-house, and the differences between Australian and US SEO markets.
Listen on Apple/Spotify/YouTube →Smart50 Awards 2023: StudioHawk Wins Resilience Award
StudioHawk recognised for adapting to AI disruption and supporting its content team through industry transformation. Accepted on stage alongside the leadership team.
Read on SmartCompany →Smart50 2023: #26 StudioHawk
StudioHawk ranked #26 in SmartCompany's Smart50 — Australia's fastest-growing companies list.
Read on SmartCompany →Lawrence Hitches — General Manager at StudioHawk
Leadership profile on The Org — organisational structure and team overview.
View on The Org →StudioHawk ventures into podcasting
Coverage of the Beyond the Fold podcast launch — StudioHawk's move into content media, unpacking success stories from growing brands.
Read on Mi3 →Speaking
eCommerce Growth Summit
Melbourne — AI SEO for E-commerce
SEO Summit
Bangkok — Keynote speaker
UTS Activate
Sydney — "Award-Winning SEO Agency Secrets"
Add to Cart Campus
Masterclass: SEO in the AI Era
Beyond the Fold Podcast
Host of Season 1. Conversations with founders, marketers, and operators about what it really takes to grow brands.
Kate Massey: Why AI Won't Replace Human-led Brand Experience
Erin Deering: The Truth About Building a Cult Brand
Jess Vassallo: On Leading with Empathy, Not Ego
Anesley Clarke: From Aerospace to a $35M Business Built on Values
Rhyanna Cardillo: Turning Customer Insight Into Digital Growth at AJE
Liliana Sanelli: The Woman Behind 2500+ Events and $50 Million Raised
Mark Baartse: Hard Truths Every Marketer Needs to Hear
Whitepapers & Tools
Educational resources I've authored or contributed to at StudioHawk.
AI SEO White Paper
How to get cited by ChatGPT, Perplexity, and Google AI Overviews.
SEO Migration White Paper
Migrating websites without losing organic traffic or rankings.
Brand Authority White Paper
Building brand authority through E-E-A-T, content, and digital PR.
eCommerce Visibility Toolkit
Templates for e-commerce SEO — category pages, product schema, checklists.
Consideration Era Map
How the buyer journey has changed in the age of AI search.
SEO ROI Calculator
Calculate potential return on investment from SEO.
Hawk Academy
Contributor and educator at Hawk Academy — StudioHawk's online SEO learning platform with 3,500+ students globally. Courses cover SEO fundamentals, technical SEO, content strategy, and AI search optimisation.
Want me to speak at your event?
I speak about AI search, SEO leadership, and building high-performance agency teams.
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