SEO & AI Search Speaker
Available for conferences, podcasts, university guest lectures, and corporate workshops on SEO strategy, AI search optimisation, and building high-performance SEO teams.
About Lawrence
Lawrence Hitches is an AI SEO consultant based in Melbourne and General Manager of StudioHawk, Australia's largest dedicated SEO agency. Under his leadership, StudioHawk has grown from 50 to 115+ team members, expanded to four countries, and won 45 industry awards including Best Large SEO Agency (APAC) four years running.
He brings a practitioner's perspective - not theory, but strategies tested across campaigns for brands like Officeworks, QuickBooks, Kathmandu, and Kogan.
Speaking Topics
AI Search Optimisation: How to Get Cited by ChatGPT, Perplexity & Google AI
The rules of search are changing. AI models don't rank pages - they cite sources. This talk covers how to structure content, build entity authority, and optimise for AI citation across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot.
SEO in the AI Era: What Still Works and What's Changed
A practical framework for SEO professionals navigating the transition from traditional search to AI-powered search. Covers what signals matter now, what's been deprecated, and how to build a strategy that works across both paradigms.
Building and Scaling an SEO Agency: From Junior SEO to GM
The StudioHawk story - how a 17-year-old's startup became Australia's most awarded SEO agency. Covers hiring, culture, operational systems, and the leadership lessons learned scaling from a small team to 115+ across four countries.
Using Claude for SEO: AI-Powered Workflows That Actually Scale
A hands-on demonstration of how to use Claude Code, Claude Projects, and MCP servers to automate technical audits, content optimisation, keyword research, and internal linking at scale.
Previous Speaking & Media
Podcast
- Beyond the Fold - Host, Season 1. StudioHawk's podcast unpacking success stories and growing brands.
Speaking
- SEO Summit 2025 (Bangkok) - Keynote speaker
- eCommerce Growth Summit 2025 (Melbourne) - AI SEO for E-commerce
- Shenzhen SEO Conference (Shenzhen) - Speaker
- Digital Marketers Australia - Speaker
- SEO Mastery Summit - Speaker
- SEOCon (Bali) - Speaker
- UTS Activate (Sydney) - "Award-Winning SEO Agency Secrets"
- Add to Cart Campus - Masterclass: SEO in the AI Era
- SEO Conferences - Speaker profile
Featured In
- Moz - "How to Secure an SEO Leadership Role"
- Semrush - StudioHawk customer story
- Add to Cart - Masterclass: SEO in the AI Era
- SEOtesting - StudioHawk customer story
- Mi3 - "StudioHawk ventures into podcasting"
Book Lawrence for Your Event
Available for in-person events in Melbourne and Sydney, virtual presentations globally, and podcast guest appearances.