WordPress SEO

WordPress powers 40%+ of the web. It's flexible, powerful, and - with the right configuration - excellent for SEO. But most WordPress sites are held back by plugin bloat, poor theme choices, and content that isn't structured for search.

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Common WordPress SEO problems

WordPress sites typically suffer from: too many plugins slowing page speed, Yoast/RankMath configured incorrectly, no content strategy beyond "publish and hope", thin category and tag archives creating crawl waste, and security vulnerabilities that lead to spam injections.

The platform isn't the problem. The implementation is.

How I optimise WordPress sites

  • Plugin audit - identifying plugins that hurt performance and replacing them with lighter alternatives
  • Technical optimisation - page speed, Core Web Vitals, server configuration, caching strategy
  • Content architecture - category structure, internal linking, pillar-cluster content strategy
  • Yoast/RankMath configuration - proper setup of SEO plugin settings, schema, sitemaps
  • Security hardening - preventing spam injections that destroy rankings
  • Custom development - theme optimisation, custom post types, REST API integrations

How I work

WordPress Audit

Full technical + content audit - plugins, theme, speed, security, content gaps.

Technical Cleanup

Fix speed issues, plugin bloat, security vulnerabilities, and SEO plugin config.

Content Strategy

Build topical authority through structured content clusters and internal linking.

Ongoing Maintenance

Monthly updates, security monitoring, content freshness, and performance tracking.

Case studies

Related topics

Technical SEO

Core Web Vitals, crawlability, and site architecture.

Content SEO

Content strategy and on-page optimisation.

Ready to grow?

Got a WordPress site that's underperforming? Let's audit it and build a growth plan.

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